Good writing means being humble enough to know that no matter how talented you are, and no matter how fine your literary riffs can be, you owe the reader Once Upon a Time. You are not writing for your mother who will read your story and magnet it on the fridge no matter how good or bad. You are writing for people who got fired from their job, whose spouse just came home in a bad mood, who have bills to pay and mouthy teenagers, and puppies who just ate a shoe. They want to escape from their world and go to a place in their head that you create. This is enormous trust on their part. This is enormous indulgence–they are sitting down and reading your story, and you better darn well make it worth their while.